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Overview

Today’s show is Part 2 of Episode 116 with Katie May, a DBT-certified therapist who works with teens in Philadelphia. Katie has been successful in creating therapy groups for her clients and is eager to share her tips. Today’s conversation focuses on setting fees, advertising, and filling groups. Join us for more from Katie!

What We’ll Learn

  • Setting fees for your group:
    • Start from the end and work backward
    • Katie’s formula for specific rates
    • Options for collecting payment
  • Advertising your group:
    • “It’s all about sharing value and making authentic connections.”
    • Reach out to colleagues
    • Offer content through blogs and social media
    • Katie’s Top 3 ways to advertise:
      • Facebook
      • Community connections via an email list
      • Word of mouth: “Provide an amazing experience that people will talk about.”
    • Katie’s tips for using Facebook ads:
      • Be authentic about your passions
      • Address a specific niche
      • Concentrate on adding value to people’s needs
      • “Position yourself as someone who can solve their problems and they will naturally gravitate toward you.”
      • Use “retargeting” for those who engage with your content

Resources Mentioned

Find out more about Katie and her groups:

Creative Healing Philly

and Become A Group Guru

Moon Clerk  (Katie’s preferred way to accept recurring payments from clients)

More Resources On The STC Blog

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Building Your Private Practice Website: The DIY Guide: The #1 advice I receive from successful private practitioners is to build a private practice website as quickly as possible.  I put together this step by step guide to help you get started.

STC Resource Page:  A growing list of tools, tips, and books to guide your private practice journey.

“Using Podcasting To Grow Your Business” Podcasting Workshop: As STC has grown, I also teach other helpers and healers how to use podcasting to grow their business and impact in the world.  If you’ve been thinking about launching a podcast, please join us =).

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast.

If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page.

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You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox.

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