Today’s episode is a solo session in which I discuss Smart Ways to Repurpose Blog Content. I tried doing a Facebook Live recently on this topic, but there were technical difficulties. I knew it would be a great topic for the STC podcast, so we’re talking about taking existing content and presenting it in different ways. Join me!

What We’ll Learn

  • What is repurposing? Taking a piece of content and distributing the core message through different platforms
  • Why is this important?
    • It drives traffic from different sources
    • It saves time
    • It provides for various learning styles
  • Three Tips in Repurposing Content:
    • Learn what is already popular
    • Ask what you know about potential clients
    • Start with ONE piece of core content

Repurposing a blog post: The specifics, including using it as an outline, a Facebook Live post, a transcript, a podcast, a word graphic, a Youtube video, a newsletter, and MORE!

Resources Mentioned



Word Swag

Goggle Analytics


Meet Edgar


Monster Insights

Buzz Sumo


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