Today’s solo episode topic may be one you’ve thought a lot about, or it may be something that hasn’t crossed your mind. We are discussing the ins and outs of creating a membership site, something that comes up frequently in discussions in the STC Facebook community. It’s something I’ve been trying to figure out over the past 13 months. We are talking about what goes into creating a membership site, how to launch it, how to create it, and more. I’m sharing the lessons I’ve learned along the way, and I really hope this closer look at creating a membership site is helpful for you, either right now, or as something you might utilize in the future.

What We’ll Learn

  • For me, my membership site is NOT just about income creation, but about doing more good in the world, especially regarding human trafficking and better educational opportunities
  • How I personally became involved in helping to solve the human trafficking problem through a trip to Bombay, India
  • Why I’m committed to helping provide better educational opportunities for marginalized and underprivileged children
  • Three lessons I’ve learned in creating a membership site:
    • Plan intentionally
      • Get feedback from others
      • Learn as much as you can
    • Build imperfectly
      • Your first version won’t be perfect
      • Prepare for the vulnerability that will come
    • Grow mindfully
      • Have systems on place
      • Plan for long-term sustained growth
    • “The key is not the initial launch or the initial content, but in having a foundation in place for sustained growth over time.”

Resources Mentioned


Google forms: Docs

Survey Monkey



The Membership Guys podcast

Tribe With Stu McLaren

Thank You for Listening

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