206: The Biggest Factors To Consider Before Setting Up a Practice In a Saturated Area


Today’s show is full of very practical tips that I hope will be helpful to you. We are talking about the nuances of building a sustainable practice with someone who has a wealth of knowledge.

Laura Northrup is a Marriage and Family Therapist in Oakland, CA. She’s here to discuss a wide range of topics, including the biggest factors to consider before setting up a practice in a saturated area. We’ll discuss the most common mistakes new clinicians make when jumping into private practice, how to market and strategically build relationships with referral sources, and the struggles in niching. Laura also shares some top tips she’s learned along the way in her private practice journey.

What We’ll Learn

  • Factors to consider in setting up a private practice in a saturated area:
    • Have a realistic timeline, focus on niching and networking, and SEO on your website
  • The importance of a shared value system when people choose a therapist; the ability to connect is key!
  • Things to remember when building your website
  • Common mistakes that new clinicians make in a saturated area
  • What your referral network should look like
  • How to find relationships for networking and market your practice in a way that suits your personality
  • Why a “coffee meeting” isn’t the best networking plan
  • The wisdom in niching, and why you should be open to change
  • What is stopping you from trying to niche?
  • Top tips in sustaining a practice in a saturated market:
    • Build actual relationships with a referral network
    • Choose one marketing tactic and do it really well
    • Be on only 1-2 Listservs
  • How to find the right Listservs for you and your practice
  • How to get the most networking benefit from being strategic

Resources Mentioned

Laura’s therapy website:  Laura Northrup Psychotherapy

Laura's online course (enter promo code “couch15” for 15% off listed price; Thanks, Laura!): Building A Successful, Sustainable Practice As A Healer

Find out about Laura’s podcast and courses:  Laura Mae Northrup

Find out about the STC Facebook Community:  Selling The Couch

Use promo code “Couch” for your first month free!  Brighter Vision

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 4,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.


Today’s Awesome SponsorBrighter Vision

Brighter Vision creates beautiful websites for Private Practitioners each and every day. To find out how they can help you simply visit Brighter VisionSign up using the coupon code COUCH to get a free month of service: Brighter Vision


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