I never thought a podcast would change my career.
I've always had big dreams about what my ideal career and life would look like.
Doing some clinical work or coaching but also serving others through online courses, consulting, masterminds, membership sites, speaking at conferences, and writing books.
But I grew up with the 8 AM-5 PM, 40-hour work-week as the norm. So these dreams to innovate were usually quieted by voices of doubt.
It took a blizzard dumping nearly 40 inches of snow over three days, the cancelation of over 20 clients, and a little under $2k in lost income as we were saving up to buy our first home to realize that “trading time for dollars” as the only way to make a living was not sustainable and a recipe for burnout.
I had read a ton of business books and knew that, as a society, we were quickly transitioning from the industrial/labor age to the information/knowledge age.
And those who had a platform, a way to share their message, could stand out.
I had heard of podcasting before. But I didn't think I had a “radio voice,” didn't think what I had to say mattered, and had never recorded or edited audio before.
But, I thought podcasting catered to my strengths as a healthcare professional: the ability to listen, ask good questions, nerdily dive into topics, and build deep, authentic relationships with others.
We had recently moved to our first home so I recorded the first 13 episodes of the Selling The Couch podcast from a laptop on a tv stand in a room surrounded by half-opened cardboard boxes.
I didn't have an audience and had a (just) barely functioning 3-page DIY blog.
I was really scared to put myself out there. Back in 2015, podcasting was so new and hadn't become mainstream like it is today where 1/3 of the U.S. population listens regularly.
To tell you, I got it all right would be dishonest. The truth is, I made a lot of mistakes and had to overcome a lot of fears/insecurities in order to step into the role of a thought leader.
But, after over 250 episodes that have forged some amazing relationships and partnerships, 1.2 million downloads, listeners in over 125 countries, 14,000 monthly blog visitors, successful sponsorship that generates around $32k/year, and other products/services that's slowly and mindfully build a 6-figure business, I can truly say that podcasting has changed our family's life.
Podcasting has allowed me to generate an ethical multiple income stream business that allows me to spend ample time with my wife and daughter, get in daily naps + hikes, take random half-days and vacations without feeling guilty, and fulfill a family dream of creating a scholarship fund to serve children rescued from sex trafficking.
I created the Healthcasters because I know how exciting and scary putting ourselves out there can be.
With podcasting, there are so many things to figure out from the tech to actually generating income.
I wanted to create something meaningful for mission-focused, heart-centered health and wellness professionals to gather to learn together, support, and encourage one another.
We all have a message to share and a people to serve.
Who is waiting to hear your message?
Here's a Quick Summary Of What's Included.
A growing library of over 30 step by step, easy to understand video tutorials.
24/7 support from me and a supportive community of over 250 fellow podcasters. The community also includes marketing and social media experts, audio editors, and sound engineers so that you're supported at every level.
Cheatsheets + Swipe Files
This is the secret sauce. You’ll receive the cheatsheets, templates, and checklists that I've developed to make build and grow Selling The Couch.
Your Membership includes exclusive discounts for the best, budget friendly podcasting tools and services I've found.
Regular Q/A and teaching calls with me and other successful podcasters to help you stay ahead in the world of podcasting as well as support to monetize your podcast.
In addition to the support of the community, your Membership also includes an accountability buddy to walk alongside your podcasting journey.
Let's Break Down The Healthcasters
The Healthcasters includes three parts:
1. A 100% online “go at your own pace” course
2. A community of other health + wellness professionals who podcast as well as editors, sound engineers, and marketing experts so that you're supported at every level.
3. Monthly opportunities to gather online and learn from others further along in the journey.
The course is divided into 6 units with lessons in each unit.
Each unit contains video tutorials, cheatsheets, and other tested resources to grow your business through podcasting.
Each unit is described below:
1. Plan: Building A Solid Foundation
A successful podcast begins well before your first recording. In this section, we'll learn how to select a podcast topic that attracts listeners, explore the 6 Factor Method to study the profitability of a podcast topic, and how to find potential listeners even before you launch your podcast.
2. Build: Putting The Pieces In Place
In this section, we'll learn how to create an effective podcast name, design a podcast logo that listeners remember, select budget friendly podcasting gear and software, successfully land interviews with guests, and automate the scheduling of podcast guests.
3. Record: Getting Great Sound + Editing Without the Overwhelm
In this section, we'll learn to set up your podcasting mic to get rich and consistent sound, record solo and interview based episodes, edit audio easily (even if you're never edited before), and how to get your podcast and business found by millions of monthly podcast listeners.
4. Launch: Strategies for Success
In addition to video tutorials, this section contains a Podcast Launch Strategy cheatsheet and tips to quickly and efficiently grow your podcast listeners and climb podcast ranking charts. The strategies in this section have enabled several current Healthcasters to rank among the top of all new podcasts.
5. Grow: Finding + Build A Loyal Audience
Now that we've launched your podcast, this section will teach you to use social media and other tools to spread the word about your podcast and to use your podcast to drive continuous website traffic.
6. Monetize: Generating Multiple Income Streams Though Podcasting
In this section, we'll learn strategies to monetize your podcast from ads to courses to webinars. My goal is to help you create multiple streams of income (both passive and active) through your podcast.
Healthcasters Success Stories
“If you are thinking about launching a podcast, Healthcasters is a fabulous investment. Trust me, you can launch without it, but the information in Healthcasters will help your podcast soar.
This has been true for me and everyone in the group has seen their podcast debut very highly in New & Noteworthy and become popular quickly.
In fact, I launched before joining Healthcasters, and I was happy w/my podcast's success, but I quickly saw new people join, create podcasts and launch them to huge download numbers, far surpassing mine (not that it is a competition. There are plenty of listeners out there for all of us!).
Then I made some tweaks based on Melvin's recommendations in Healthcasters, and now mine has really taken off.
Downloads increased tenfold between December and March, and this month is on track to double last month. It opens up possibilities you might not even be thinking of now.”
“I think my biggest concern about beginning podcasting was just the technological aspect. It seemed overwhelming just to start. The second part was creating content that was informative
as well as entertaining.
The Healthcasters helped by creating a concrete structure and a step by step process by which to deal with all the technological issues of starting a podcast. The Healthcasters community is a great resource in which to ask questions and get constructive feedback when needed.
As a result of the Healthcasters, we’ve been able to launch the Addicted Mind podcast. This is something that we had been trying to accomplish for over a year, but once we got the Healthcasters, we had the structure to complete it and launch the podcast.”
““I seriously was concerned about paying the fee for the Healthcasters initially
because money was so tight while trying to build the practice, but it’s honestly been the best investment I’ve made in my business thus far!”
Dr. Jared DeFife is a licensed psychologist and the host of the the School of Psych podcast.
His podcast features insightful interviews and stories from experts in psychology, culture, and relationships to help you know yourself, understand others, and live thoughtfully.
Check out Dr. DeFife share how the Healthcasters has helped his podcast reach the #1 New and Noteworthy and Top 5 overall podcast in Social Sciences!
Dr. Jared DeFife
School Of Psych Podcast
Beth Luwandi Lofstrom is a licensed professional counselor and the host of the the Midlife Love Bytes Podcast.
Her podcast helps “Smart & Sassy Women and Genuine Good Guys age 35 and better” improve their relationships and experience in Dating, Mating, and Relating.
Watch as Beth shares how the Healthcasters has helped his podcast reach Top 10 of new podcasts in Science and Medicine, #1 of Social Sciences, helped fill her practice, and build relationships for future collaboration.
Beth Luwandi Lofstrom, MA, LPC
Midlife Love Bytes
Lifetime Course Access with the Option
to upgrade and receive Community Access + Coaching
24-7 access to detailed video tutorials, and cheat sheets.
Lifetime upgrades to the course to keep information current
Discounts on Podcasting Services
Cancel anytime after first year if your needs have been met.
Hassle-free 30 Day Money Back Guarantee
Upgrade to Healthcasters Monthly Membership after you purchase the course for $97 per month (min 6-month commitment) and receive:
24-7 Access to Private Community of over 250 health and wellness podcasters
Live Q/A and teaching workshops twice a month. You will also receive the recordings if you cannot attend.
I know that I get lifetime access to the course after purchase. Is there a minimum amount of time to commit to the coaching and community?
Yep! There’s a 6-month minimum to join coaching and community. You can cancel anytime after if you feel like your needs are met. We do this to create a quality community + make sure that I can invest deeply in you.
I know you might be running numbers in your head (I always do!). That totals $582 over 6 months at $97/month.
Six months also gives you time to cover all of the materials at a good pace and for you to engage in our monthly meetings and online community.
The course is lifetime access meaning that, once you purchase, you get access to it and future updates on us =). The course also comes with a 30-day full money-back guarantee if you're not happy.
Couldn't I just launch a podcast on my own?
How do I know the Healthcasters will work for me?
More importantly, these have lead additional income though paid speaking, clients, e-courses, increased attendance at workshops, and consulting opportunities.
Your access to the Healthcasters also comes with a full 30 day money back guarentee. In other words, I'm willing to take the risk because I know what I teach works.
Can I create a podcast if I have limited time?
I recommend a 1 to 4 ratio of content to distribution. In other words, if you have 1 hour to dedicate to podcasting each week, each podcast episode should be no more than 10-12 minutes. This will give you enough time to edit, upload your new episode, write a quick summary of the episode for your website, and create any show artwork.
I also think it's smart to hire out some of the more mundane tasks of podcasting so that you're working on your business instead of in it. At this point, I simply record interviews and Dropbox everything to my editor. I've designed the Healthcasters to get you to a point to delegate when it makes sense.
What is your refund policy?
We offer a 30 day full money back guarantee to all customers on the online course. Simply send email firstname.lastname@example.org within the time frame if you'd like a refund.
We ask that you commit 6 months if you upgrade to coaching and community access. After this time, you can downgrade if your needs have been met (you'll still have access to the online course; you access to the community and group coaching is removed).
How do I get clients/patients/customers from my podcast?
Whether it's a potential client or someone in front of a client, those who listen to your podcast naturally began to feel a sense of trust with you. And when you recommend a product or service, they're more likely to take action (in fact, a recent survey of 168,500 podcast listeners found that 61% purchase a product or service they heard on a podcast).
Because of this, you're getting warm traffic to your website and warm traffic is more likely to convert into future clients/patients/customers.
In the Healthcasters course, I'll show you how to get podcasters listeners to your website.
Will I have access to future video tutorials and cheatsheets once I join?
Yes! Once you purchase the course, you'll have lifetime access to it and any future updates.
I know that some folks make you pay for upgrades but, honestly, that didn't feel right to me.
Have Additional Questions?
I want you to have all the information you need to make an informed decision. Please feel free to drop me an email anytime.