Selling The Couch

Helping Build Your Practice And Share Your Message To The Couch And Beyond

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Session 239: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD

Session 239: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD

Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss!

Session 233: My 5 Favorite Tools For Creating Online Courses, Melvin Varghese, PhD

Session 233: My 5 Favorite Tools For Creating Online Courses, Melvin Varghese, PhD

Today’s show is about something a bit different, even though we’re in the middle of the coronavirus crisis. I’ve learned that we should have a virtual aspect of our business in place for scenarios like this. I’ve also learned how important diverse income streams can be when your regular practice is interrupted. I can’t maintain my business health if I rely solely on my clients. Five years ago, I launched my first online course, so now I’m sharing lessons learned over that time, especially about gear. Remember, though, that gear should help you achieve your goals and not just be another way to spend money.

Session 232: Top Five Tips About Hiring a Virtual Assistant

Session 232: Top Five Tips About Hiring a Virtual Assistant

Today’s show is one that I’ve looked forward to for a long time. We are covering a topic that comes up frequently in the STC community, which is the process of hiring a virtual assistant. I’ve been through this process more than once, and it was a rocky road before finding Nicole three years ago. Hiring a VA teaches you about your strengths, weaknesses, and communication skills. I’ve learned what tasks I can delegate and what help I need for long-term sustainability in my business.

Session 229: 5 Tips To Authentically Get On Podcasts: Melvin Varghese, PhD

Session 229: 5 Tips To Authentically Get On Podcasts: Melvin Varghese, PhD

As STC has grown, I’ve been wanting to address this topic of getting on other podcasts as a guest. In a typical week, I receive several requests from people wanting to be a guest on STC.  There are several reasons why I cannot accept every one of those requests, and there are things to consider in remaining authentic while seeking podcast appearances.

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