Selling The Couch

Helping Build Your Practice And Share Your Message To The Couch And Beyond

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208: Building Sales Funnel And Email List To Grow Your Private Practice

208: Building Sales Funnel And Email List To Grow Your Private Practice

Have you heard much about “sales funnels”? If you have, the phrase might have conjured up visions of slick and slimy marketing schemes that haven’t left you with a positive feeling. Today’s show is all about building a funnel in an ethical way, along with things to think about regarding using funnels to grow your business–without the slick and slimy schemes.

207: When Should I Launch A Podcast?: Melvin Varghese, PhD

207: When Should I Launch A Podcast?: Melvin Varghese, PhD

Today’s show is a solo episode inspired by a recent roundtable that I led with some local therapists here in the Philadelphia area. A question came up that I’m asked often: “How do I know when I’m ready to launch a podcast?”

204: How To Optimize Your Business In Light Of Your Tax Situation

204: How To Optimize Your Business In Light Of Your Tax Situation

Welcome to a new season of STC! During the time off, I focused on rest, self-care, and family. I also spent time working on the STC Directory, trying to bring improvements that will benefit all of us. Today’s conversation is a relevant topic for every business owner. We’re discussing how to optimize your business in light of your tax situation.

203: Melvin Varghese PhD: How I Structure My Days

203: Melvin Varghese PhD: How I Structure My Days

As we wrap up this season, it’s a good time to evaluate where we are in our businesses. I thought it would be good to talk about how I structure my days and weeks to maximize productivity, focus on self-care, and stay intentional about working ON my business and not IN it. As a self-proclaimed productivity nerd, I’ve learned these things through trial and error and trying new things and tweaking them until they work best for me.