Session 102: Using SEO to Grow Your Private Practice

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Welcome! I’m glad to be back on the podcast after a break over the holidays, and I wish you each a Happy 2017 as we start off this year together! My guest today is Cathy Hanville, LCSW, in Albany, CA. Cathy is very knowledgeable about websites and SEO, and I think her expertise will be helpful to anyone in private practice. Join us now!


What We’ll Learn


  • SEO: What it is and how to use it to help clients find YOU
  • How to use keywords for optimum results
  • Exercises to identify ideal clients and ideal keywords
  • Cathy’s Five Tips to Improve Website SEO:
    • Define your niche
    • Use keywords effectively
    • Optimize your page speed
    • Have a mobile-friendly site
    • Be active on social media
  • Cathy shares some strategies that she uses and many great resources!


Resources Mentioned


Cathy's Website

Cathy’s book: Nuts and Bolts of Private Practice Guide  (W3 Total Cache)

More Resources On The STC Blog


Building Your Private Practice Website: The DIY Guide: The #1 advice I receive from successful private practitioners is to build a private practice website as quickly as possible.  I put together this step by step guide to help you get started.


STC Resource Page :  A growing list of tools, tips, and books to guide your private practice journey.


“Using Podcasting To Grow Your Business” Podcasting Workshop: As STC has grown, I also teach other helpers and healers how to use podcasting to grow their business and impact in the world.  If you've been thinking about launching a podcast, please join us =).


Thank You for Listening


I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast.

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