What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves.

Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through their money stories to charge what they are worth. In today’s conversation, Deb explains why we need to understand our money stories and how to set private practice fees in order to honor our stories and our emotions. She shares an interesting conceptualization of money in the personal, business, and clinical realms. We wrap up today’s show with Deb’s helpful tips about money. Join us!

What We’ll Learn

  • Why we need to understand our money stories because our unconscious beliefs affect our work and influence our business decisions
  • We as clinicians are self-reflective in countless other areas, but we avoid giving the same attention to money
  • How our money stories impact us as business owners AND the work we do with our clients
  • Examples of the subtle conflicting messages that we are raised with
  • How to reconcile differing money messages and the tension they bring
  • How to turn inward and identify the beliefs that are “running the show”
  • Why setting fees is an emotional process in which we need to honor our emotions and stories but still make a profit
  • “Setting a fee you think is appropriate usually means you don’t want to make others uncomfortable.”
  • How to have compassion for yourself to work through the emotions around money and profitability
  • How to approach the need to raise fees and grow incrementally into what they should be
  • The main emotions we feel around money: self-doubt, fear, shame, and resentment—all of which will undermine your therapy work
  • Deb’s three money realms, what they mean, and why they are important: personal, business, and clinical
  • If we don’t address our own beliefs around money, then we can’t address certain issues with our clients
  • Deb’s key takeaway tip: Learn more about money and your relationship with it as part of your regular personal and business development


Get in touch with Deb:  Private Practice Consultation  (Take Deb’s quiz, Are you Underearning in Your Practice?)

Or email: Deb Lyman

Today’s Sponsor Brighter Vision

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Thank You for Listening

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