Session 185: Building a Sex Therapy Practice and Marketing it with Nazanin Moali, PhD



Today’s topic is one we haven’t covered before—building a sex therapy practice. Believe it or not, there aren’t that many clinicians who are specializing in this field. My guest today is an expert who has built a practice focused on this important niche.

Nazanin Moali, Ph.D., is a clinical psychologist in Torrance, CA. She’s here to share what she’s learned along the way, how she opened her private practice, and why she focused on sexuality. We are also discussing unique ways she is marketing her niche from a place of service.

What We’ll Learn

  • Why Nazanin wanted to go into private practice—and how STC factored into her decision
  • “In private practice, you get to see the people you do good work with.”
  • Nazanin’s steps in doing a 3-month trial run in private practice and why she crunched the numbers to see what she needed to be profitable
  • How she chose an office space that fit into her plan—on Craigslist
  • How she got her first client, through a Psychology Today listing
  • How she set up her fees 20% less than what was customary in her area
  • Why she focused on sex therapy, because so many people face sexual dysfunction or sexual challenges
  • How Nazanin faced her personal problems and didn’t know sex therapists existed
  • How a sex therapist helped her, and she realized what a great niche this could be
  • With her past experience with eating disorders, she realized how emotionally draining it was to always deal with clients in crisis
  • The validation when you can help people and see results right away
  • The additional training Nazanin took for her chosen specialty
  • Her focus: treating those with sexual dysfunction
  • How her podcast has been helpful in marketing her practice, since sex isn’t a topic people are comfortable discussing
  • How people can build a relationship with Nazanin even before they see her in her office; they know her and what to expect from her
  • How Nazanin structures her podcast to cover a broad spectrum of topics, to normalize human sexuality, to encourage people that they are not alone, and to provide psychological information and education
  • How she screens for “good-fit” clients, especially when working in the vulnerable field of sexuality
  • Why clinicians need to pay attention to gut feelings

Resources Mentioned

Oasis 2 Care

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Thank You for Listening

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