Session 215: [ENCORE] How to Build an Authentic Brand Around Your Therapy Practice



Today’s guest is Dr. Joy Harden Bradford, a psychologist in private practice in Decatur, GA. She is the creator of the website, blog, and podcast, Therapy for Black Girls. Her practice mainly focuses on African-American women who have gone through breakups. Dr. Joy and I are discussing how she has built this therapy and brand, and how she developed it while staying authentic and true to herself and her calling.

What We’ll Learn

  • How Joy decided on the name for her website and blog, drawing inspiration from a BET awards show
  • Giving yourself permission to let your personality shine through
  • Finding the gentle balance between challenge and support
  • Being intentional in exploring interests in a specific population
  • How the website and podcast give a glimpse into who Joy is
  • Focusing on a niche and working as an advocate
  • What “service” means as a practitioner
  • Creating content from a heart of service
  • Joy’s range of services: NO normal names here!
  • Why Joy chose to reach a bigger audience through podcasting
  • Open doors from the podcast: new clients and connections

Resources Mentioned

Therapy For Black Girls

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast.

If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page.

Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices.

Finally, feel free to join over 5,000 of our colleagues who are signed up for the Selling the Couch newsletter.

You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox.

You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.

Pin It on Pinterest

Share This