[smart_track_player url=”http://traffic.libsyn.com/sellingthecouch/STC_223_Keely_Kolmes_Edited.mp3″ title=”How Online Reviews Help Improve The Private Practice with Keely Kolmes, PsyD” artist=”Melvin Varghese talks to Keely Holmes ” background=”default” ]
With today’s technology, most people rely on online reviews when it comes to products, services, restaurants, hotels, and much more. When it comes to clinicians and clients, online reviews can reveal a lot, but is that a good thing? Do people mainly leave online reviews when they are upset or dissatisfied with the service they have received? Join us for a deeper look at this issue on today’s show.
Dr. Keely Kolmes is a Licensed Psychologist in California. They did research via anonymous surveys about the experience of therapy clients who had accessed personal or professional information about therapists. We’re taking a close look at the results of the survey, how these results are interpreted, and how these results can help improve your private practice.
What We’ll Learn
- Why Keely chose to do an anonymous survey of therapy clients, prompted by what can be called “the Yelp problem”
- Three areas covered by the survey:
- Clients finding reviews about their current therapist; 64% found a review, and most were positive
- Clients finding reviews about a former therapist; 65% had mixed reviews
- Clients leaving reviews about their therapists: Only 16% left reviews
- Why even positive reviews about their therapist can make clients feel uncomfortable
- Why Keely wishes they had asked about the impetus for the review
- What a clinician should do when a negative review appears—and why they can’t respond in any way
- Biggest takeaways from Keely about the survey results:
- There are things to think about and implement in your practice before reviews come
- Add to your social media policies that it’s acceptable to have conversations about online reviews
- Use outcome measures and satisfaction surveys, which can also be useful in marketing
Today’s show sponsor: Wellness Fi
Find Keely’s research: Dr. kkolmes
Check out Keely’s Getting Better client satisfaction survey: Dr. Kkolmes
Thank You for Listening
I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast.
If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page.
Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices.
Finally, feel free to join over 4,000 of our colleagues who are signed up for the Selling the Couch newsletter.
You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox.
You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.
Today’s Awesome Sponsor – Wellness Fi