Session 243: Blogging As A Way To Build Your Practice And Reach Your Ideal Clients with Lauran Hahn, LMHC

Overview

We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than ever before. If you’ve ever considered blogging as a way to build your practice and expand your reach to your ideal clients, then this is the show for you.

Lauren Hahn is a licensed mental health counselor in Orlando, Florida. She has built a successful private practice through blogging. In this episode, Lauran shares the process that she’s gone through for the past several years in starting her blog and evolving that blog to cater to her ideal clients. She explains where she finds inspiration and content for her posts that are now released regularly each week. We wrap up the conversation by discussing the most important lessons she’s learned along the way.

What We’ll Learn

  • How Lauran decided that blogging was a good idea while she was a stay-at-home mom
  • How Lauran tailored her blogs to her ideal client
  • Why it was important to get started with the blog in a general way before tweaking and refining her content
  • How courses and trainings helped Lauran cater her blog posts to her ideal client
  • How Lauran narrowed her niche to toxic relationships, anxiety, and trauma
  • Why Lauran uses her blog to speak to the pain points of her ideal clients
  • How each of Lauran’s blog posts addresses a unique struggle within her niche
  • Lauran’s top three tips for blogging:
    • Make it clear at the beginning of each post that you are connecting with a specific pain point
    • Use keywords in your blog content to optimize SEO
    • Be consistent with blogging regularly with new content
  • How Lauran uses bullet point journals from her client sessions as foundational topics for blog posts
  • How Lauran structures her writing time for the blog
  • Lauran’s advice: “Just start blogging. Take the perfection glasses off and tap into the flow.”

Resources Mentioned

Find out more about Lauran’s practice and her blog:  Mindful Living Counseling Services

Mentioned in today’s episode:

Keywords Everywhere

Evernote

Day One App

Show Sponsor:

Between writing notes, filing insurance claims, and scheduling with clients, it can be hard to stay organized. That’s why I recommend TherapyNotes. Their easy-to-use platform lets you manage your practice securely and efficiently. Visit TherapyNotes.com to get two free months of TherapyNotes today; just use the promo code Melvin when you sign up for a free trial at Therapy Notes

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 4,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.

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Today’s Awesome Sponsor TherapyNotes

When it comes to keeping your practice organized, you want software that’s not only simple but the best. I recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question, they are there to help. To get two free months of TherapyNotes today, just use the promo code Melvin when you sign up for a free trial at www.TherapyNotes.com.

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