Welcome! Today’s guest is Kat Love, who is a web designer with over 10 years’ experience. She has tips to improve your private practice website and to get visitors to call and set up appointments.
Kat shares the top three mistakes clinicians make in creating their Private Practice website:
- Forgetting to put contact information on every page on the website. You can use email or phone number, but be sure to include it in the header, if possible, or at least the footer.
- Choosing to use a website builder instead of using WordPress. The DIY sites don’t scale very well as your practice grows. Statistics show 25% of the internet is using WordPress! Kat recommends two sites that are good for beginners and more well-seasoned techies!
- Making the website about themselves instead of about the client. Kat shares the copy and design mistakes therapists make that focus on themselves instead of what they can do for the client. Use colors and design to create a welcoming environment and one free of agitation for your potential clients.
What DOES NOT work on your Private Practice website? Websites and technology change! Don’t use a site that is old and outdated, because it lowers your credibility with potential clients. Having a cluttered website that distracts people is not going to work!
What DOES work on your Private Practice website? Items on your website should be aligned and proportioned according to design rules, like the “rule of thirds.”
Your CALL TO ACTION should be appropriate for the page and section and be clear about how clients can reach you to schedule an appointment. You should also include information about what they can expect when they call, whether it’s a voicemail message, a consultation, or immediate appointment scheduling.
ESSENTIAL PAGES for your website include Home, About, Contact, FAQ, and a page for each of your niche areas. It is also helpful to have a page for your blog, if you have one.
Kat concludes with her Top Three Tips for your Private Practice website:
- Remember that websites change. They are a work in progress.
- Good web design results from a “content first” approach.
- Take your empathy as a therapist and make your website an extension of that empathy to your clients.
Find Kat on Twitter @KatLoveDesign.