207: When Should I Launch A Podcast?: Melvin Varghese, PhD

Overview

Today’s show is a solo episode inspired by a recent roundtable that I led with some local therapists here in the Philadelphia area. A question came up that I’m asked often: “How do I know when I’m ready to launch a podcast?” There is no set time that’s right for everyone, but there are several factors to consider. That’s where today’s discussion takes us.

What We’ll Learn

  • Five barometers that indicate you are ready to launch a podcast:
    • You have some clarity on the niche you serve in private practice
      • Offer your services through solo episodes geared toward the needs of your ideal clients
      • Offer interview-based episodes to highlight experts in your field
    • You have at least one product or service to offer
    • Your vision for your business is to expand your career beyond the therapy room
    • You are at the point at which you want to build intentional relationships with referral sources and relationships with those outside your geographic area
    • You have some income to outsource editing
      • Don’t get bogged down with the editing process
      • Spend your time creating and building—not editing
      • Think about how you can scale your business
    • Bonus Tip: Make sure you’re at a place where it makes sense to start a podcast
      • Watch out for “pod-fading”

Resources Mentioned

Brighter Vision  Use this link to find out about discounted services and SEO services.

Podcasting Workshop  Check out this FREE resource!

Mentioned in the show: The E-Myth Revisited by Michael Gerber

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 4,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.

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Today’s Awesome SponsorBrighter Vision

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