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Welcome! Today’s guest is Michelle Lewis, LCSW, a clinician in Salt Lake City. Her practice focuses on bariatric surgery and the issues of weight loss and eating disorders. Michelle is an active member of the STC Facebook community, and I’ve been intrigued by her ability to use the boost feature for her blog posts. She’s here to share her secrets and best tips with us! Join us!
What you’ll hear in this episode:
- Michelle shares how she worked as a therapist for a corporation’s wellness program and began to identify barriers to weight loss as EMOTIONAL issues.
- Targeting specific clients helped her become more focused, passionate, and effective.
- She soon branched out to food addiction and binge eating disorders.
- Michelle gives tips on how to identify your target client.
- Michelle’s blogging inspiration comes from books she reads.
- She explains how her intuition gives her permission to put her content “out there.”
- Her more emotional blog posts have been the most effective, especially one written about her personal experience with food addiction.
- Michelle explains how she uses media interviews, Facebook ads, and blog posts with SEO key words to drive website traffic.
- Her most effective strategy ever? Advertising and conducting a Free Consultation Seminar (monthly workshop). For about $100, her investment repeatedly yielded a terrific ROI of several clients.
- Michelle identifies several mistakes people make in boosting Facebook posts:
- Only posting to your “friends” and not to a wide range of ideal clients
- Setting a budget and not being willing to increase
- So, why take the chance and boost your Facebook posts?
- In the world of advertising, Facebook is CHEAP.
- You can set parameters and target your ideal client.
- Look at the long-term picture, even with those clients who won’t contact you right away.
- A specific call to action will motivate some clients to contact you right away.
Michelle has given us a wealth of valuable information, and she explained each aspect of the process very simply. With her experience and proven success in this area of blog posts and using Facebook advantageously, you can’t go wrong! Thanks for joining me!
Resources:
www.siweightlosscounseling.com
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