[smart_track_player url=”http://traffic.libsyn.com/sellingthecouch/12-Val_Shoopman.mp3″ title=”12: How to Leverage Facebook Ads” artist=”Melvin Varghese with Valerie Shoopman” ]
Welcome to Session 12 of the Selling the Couch podcast.
My guest today is Valerie Shoopman. Val is one of the premier experts on how businesses can use Facebook, and more specifically, Facebook Ads to grow an email list, get visitors to a website, or get more “Likes” on a business page.
Val's also managed Facebook Ad campaigns for some “A list” entrepreneurs like John Lee Dumas and Nick Unsworth.
I had mentioned to Val that the STC community is composed of aspiring and current private practitioners.
So Val takes us through some specific examples of how therapists can use Facebook Ads.
Check it out!
In this session, you’ll learn:
- The important questions you should be asking when thinking about running a Facebook Ad
- How to conduct preliminary research prior to running an Ad
- The big “No No's” of running Facebook Ads
- How much to spend on Ads
- How long to run Ad's for
- How to create a lead magnet (something that incentivizes website visitors to sign up for a newsletter) and landing page.
LINKS AND RESOURCE MENTIONED IN THIS EPISODE:
THANKS FOR LISTENING!
I hope you enjoyed my conversation with Valerie Shoopman all about Facebook Ads!
I would be grateful if could:
- Share this episode using the social media buttons on this page.
- Please Subscribe and leave a honest Rating and Review for the Selling the Couch podcast on iTunes.
My dream is that this podcast reaches every new, current, and aspiring mental health private practitioner, and subscriptions and 5 star ratings and positive reviews help to make that dream a reality.
Val, thank you again for joining me and for bringing so much value to the STC community.
Until next time!
HERE'S THE FULL TRANSCRIPT OF THIS EPISODE
Intro: Hey what’s up everyone, welcome to session 12 of the Selling the Couch Podcast. Hope you're having a great day. Thank you again for taking the time out of your day to join me. So if you’ve been on social media at all, you’ve probably noticed that Facebook is still kind of the big social media giant on the block. I actually looked up some stats about Facebook in getting ready for this session. So here are some of them; in January of 2015 Facebook was quickly approaching 1.4 billion– yes billion users. In fact 72% of all the adults who are online, visit Facebook once per month. And 1 out of every 5 website use in the use are well, you guessed it, are Facebook.
To answer the question of what is everyone doing online? Well, they’re on Facebook. Now that’s the great part. There’s a lot of people there. Now that also means the other side, which means that you have to produce content that really stands out, especially if you’re small business owner. Now unfortunately, Facebook has made it a bit more complicated for business owners like us. So here’s a letter from Facebook dated November 14, 2014. And it basically says, “Beginning in 2015 people will see less type of this content in their new feeds.” The less type of content is actually referring to promotional content that businesses can do. And they go on to say, “All this means is that pages that post promotional content should expect their organic distribution to fall significantly over time.”
So basically this means that if you make Facebook posts on your business page that solely promote content like a website, or a new blog post, then Facebook is actually less likely to share it across their news feed. So I guess this asks the big question, right? If you are a small business owner, like us, how do you stand out on Facebook? Well, one way is by running targeted Facebook ads, which is the reason that I wanted today’s guest to come on the podcast. Her name is Valerie Shoopman. Val is an expert on Facebook ads. In fact she’s actually spent the last seven years of her life leaning what works and what doesn’t when it comes to doing Facebook ads. Val’s also run some huge Facebook ads campaigns for some big time entrepreneurs including Johnny Dumas and Nick Answorth.
Now, Facebook ads is a big and complex topic. So today we’re just going to talk about how to get started with Facebook ads, just to give you some ideas. By the end of our time you’ll learn some ways to actually search for potential traffic sources, some of the keys to running a Facebook ad, where to find potential groups to target through Facebook ads, and how to setup landing pages to accept visitors who come from these Facebook ads. So here’s my conversation with Valerie Shoopman.
Melvin: Hey Valerie, welcome to Selling the Couch.
Valerie: Oh, Melvin. Thanks for having me on. I’m excited to talk to people about Facebook of all things.
Melvin: I know. Facebook is like blown of right? I’m really excited about our conversation as well.
Valerie: Cool.
Melvin: What are some of the major advantages that you see to advertising on Facebook?
Valerie: The major advantage I see that Facebook has over other platforms right now is the ability to focus so granularly on your ideal target audience. You can drill down to so many specifics to make sure only the person that you best serve is seeing your ads. Back in the day when radio or TV, billboards, you couldn’t target those ads. Just whoever saw them saw them and some people connected, some people didn’t. So it was just like blasting to everybody and hopes that a few people would see it and act on what you were saying. Now with Facebook you can say, “Okay, it’s this person, this age, this gender, that does this, that likes this, that goes here, that”– all of those things. And then you can target that person exactly, speak that language with your product or service and how it’s going to solve their problem or need.
Melvin: That’s amazing right, that information, but how much niche specific you can get like that.
Valerie: Right. And what happens when you do that– and this is what excites me so much, when you do it right, what happens is you're hitting the people that need your product or service. So you’re not making people mad, you're not irritating people. People are like going, “Oh my gosh! I’ve been dreaming of something like this. I’ve been looking, hoping for something to help me solve this problem or help me get to this next step.”
Melvin: What are actually some of the ways that you’ve actually found to niche it down so that you’re finding your ideal audience?
Valerie: Yeah, when I talk to clients or potential clients, this is a huge thing. And this is where I like to start. Who’s your ideal target audience? And people have the hardest time with that. It’s crazy. They’re like, “Well, I like to help everyone.” Well that’s really good, but you know that old saying “If you focus on everyone, you really serve no one.” And that is so true and especially in– when you're doing paid advertising and especially in Facebook.
Now, what happens, you may serve men and women, but you’re going to talk to a woman differently than you’re going to talk to a man. So what I encourage people is to split that out. Not to say you can’t serve both of those targets if it applies to your product or service, but break them out and speak to them on that, essentially that sole level.
I like to say, I want to get inside people’s heads. I want to enter the conversation already going on inside their head. And if I can do that, it makes that connection so much quicker and it hastens that like know and trust cycle, where they’re like, “Oh my gosh! This is exactly what I was thinking.” And people have said that to me before, “It’s like you’re inside my head.” And when you get that up front in a panel or sales cycle like that, in the ad portion, then that connection is so much stronger. So when they go to the landing page, they go to the sales page whatever, they’re not having all of those trust issues in their mind, all those questions coming up, you know spam, scam, all of that stuff.
Back to– the number one thing is your target audience, who is that? And not only define your target audience. I have people say again, “It’s hard. I want to serve everybody.” Or they’re like, “I have two or three different ideal target audiences.” And that’s okay. You can serve those. But what then my next question is always, “Okay, so who do you like working with the best?” If I get an answer great, if they’re not still quite sure, I’m like, “Okay, so who do you get the best results for?” And those two questions usually help us refine who their true target audience is, and then that’s who you market to on Facebook.
Go as far as creating an avatar. So if it’s a 30 year old woman who doesn’t yet have kids but she’s in a career, give her a name. It’s jenny, she’s 30 years old. She hates driving in traffic, she hates that stress. She hates working for a boss that won’t let her climb up the ladder, if you will, she knows there is a ceiling there, but she’s frustrated and she doesn’t know what she can do to get herself out of this box she feels she is in.
Melvin: Yeah. I feel like there’s something very humanizing when you create an avatar like that.
Valerie: Yeah, exactly. And what happens is you know very well exactly those specifics, demographics, likes, etcetera. So boom, you can do it in Facebook. And then the other magic thing that happens is the languaging is easy. You’re talking to that one person that you created and you know inside and out. And nine times out of ten, it’s the person you are or more specifically the person you were like one, three, five years ago.
Melvin: That’s really interesting. What are some I guess real– I’m sort of thinking just about the audience that’s listening to this podcast which are mental health providers. And so I’m trying to translate it into kind of that niche which would be– for example let’s say you work with couples, right?
Valerie: Right.
Melvin: How would something like that translate if for example somebody wanted to work with couples and wanted to run a Facebook ad?
Valerie: So the first thing I’d ask is who usually comes to you for help? Is it the woman or the man? Because my gut tells me it’s usually the woman that comes for the help or that's seeking the help and she drags the man with her. Am I correct?
Melvin: Yeah. I guess that would be usually true.
Valerie: And not to say– I don’t want to stereotype, but not to say that happens all the time. But you have to have that switch up of your brain. In your craft you’re doing what you know well. But also then you have to put your marketing hat on and say, “Okay, so my end goal is to help the couples, and get them back together, and build that relationship, and make sure that’s all good to go.” But if we back up from that, who is the one that reaches out? Who is the one that’s open to a solution?
Then you go from there and so let’s say it’s a woman, then you kind of define the age groups. If they’re 18 to 25, usually they’re not in a relationship that they’re wanting to say it’s long term or whatever. The older couples usually have worked through those issues. So you’re really going to focus in on maybe say 30 to 45 or somewhere in there. And you may even niche down further. You may find that a lot of your clients are people approaching 50, mid 40s to mid 50s, where they’re hitting that midlife crisis. And everything is flipping upside down for them. So then you may niche down on that market. The more you can niche down, that actually the better is especially for marketing.
And again that doesn’t mean you're not going to serve those other people, that just means for this particular campaign that you're running, you're so hyper focused on that one group. So everything is congruent from who you’re targeting, to your images, to your languaging, how you’re talking, talking specifically to them and their problems, their experience. Does that make sense?
Melvin: Yeah. It absolutely makes sense. What I hear is that as soon as possible it’s really important to think about niching down and trying to get as specific as soon as possible.
Valerie: Absolutely, absolutely. And if you're not sure, again go back to those questions. Who do to you like working with? Who have you gotten great results for? And you can use those to help. And then I’m a huge believer of testing. So if you still come down to you're like okay I hope for example people that are hitting the mid life crisis, and also maybe those people that got married young and they’re hitting the seven year itch, or whatever, so two totally different targets. That’s okay. You can still serve them and you can still run ads to them. It would just be separate campaigns, totally separate to that age group, to their problems, to how they speak. Does that make sense?
Melvin: Yeah, absolutely. So right, it makes perfect sense. I guess let’s sort of just take that example you said, right? Like someone that is seven years into their marriage and is thinking about what does this marriage look like? How would you actually– this might be a silly question, but how would you actually find someone like that in Facebook?
Valerie: Yes. First would be– like we said, it’s probably going to be the women. So I would actually target women, and age I’m thinking 30 to 40 would be my best guess. Not having the statistics that maybe some of your people, subscribers listening have. And then there’s another category in there for demographics married, so you definitely want to select the married. And then I would start doing the research as far as other pages, other Facebook pages. And this is a part people like to skim over, but it’s where the gold is. It takes some time to do this research, but you do it and you do it right, then that is where all the magic happens.
When I’m talking about researching, it’s interest. So if you think of those people that we just talked about, woman, married, seven years, not sure where it’s going, not sure she’s so happy with how it’s right now, she’s going to be seeking out relationship sites, magazines talking about it, books talking about it, even things like Doctor Phil and Oprah, and things like that. She’s reaching– trying to grab any piece of information she can to help her make that decision that she knows is looming that she needs to make, that she’s going to commit to the marriage and stay in it and make it work no matter what, or are the symptoms or what’s appearing bad enough or at a point where she needs to really look at what her other options are.
What you have to do is put that hat on, put that brain on and say, “Okay, so if I was in that spot, what types of keywords would I be searching for? What types of magazines would I be looking at? What types of books? What type of trusted professionals would I be trying to seek knowledge from?” And you can put those in Google and what I like to do, and if you get major terms like marriage counseling Facebook pages, relationship coaches or relationship counseling, and put Facebook pages after it in just in your Google search, it’s going to give you a lot of Facebook pages.…
Melvin: Interesting.
Valerie: Yeah.
Melvin: So do you just do like comma Facebook pages or…
Valerie: You don’t have to even do comma. You can just do the name or the keyword, whatever and then Facebook page.
Melvin: Oh, Wow!
Valerie: After it. And it will pull them up. I literally I'm huge tech background, but at this point I still have a notepad and pen. And I’m writing down. I may open them, I may like right click and open them in a new tab, and just check them out briefly, make sure. But I’m still writing them down, because when I’m in that mode going I just want to go, I want to stay in that mode. And it’s just quick to write them down. So that’s one way I do research.
Another way is in Facebook itself. You can actually go– they have a search bar too, it’s called graph search in there. But you can find pages that are like– so say you find one main page that a lot of people are liking and engaging on, then you can say pages like that page in Facebook.
Melvin: Okay. And that’s right there at the top search bar area?
Valerie: Yeah, exactly.
Melvin: Okay.
Valerie: Exactly. And then there’s another thing. This gets more a little more involved and in depth. But it’s actually in the ads manager dashboard, and it’s called Audience Insights. But within there you can put in different interest, different pages, and then it will tell you other pages that those same people like. So it gives you the ability to expand your reach and really branch out.
Melvin: Right. And that’s like right on the left hand side of the Facebook at the– towards the bottom right?
Valerie: Yep, Exactly.
Melvin: I’ve looked through it a bit; it is amazing how much information there’s available and how much you can…
Valerie: You can spend hours and hours doing that. But again that’s my basis when I start ad campaign especially in a niche that I don’t have a lot of experience in, or it’s a niche that’s constantly changing, then I will do all of that research and get the information down as far as those pages. Because really what you’re after is where does your ideal target audience hang out on Facebook? What other pages are they liking? You need to go where they are. So that’s why you do that research, so then you can target not only the demographics we talked about, women 30-40, married, then you can start targeting where she is active on Facebook.
Melvin: So once you've identified your avatar and once you’ve figured out some possible groups that your ideal avatar is active, what do you do after that?
Valerie: So then it just becomes actually creating your ad. There are several different goals or objectives you can do with Facebook ads, and that’s what I always like to start with. Okay, once we have our avatar down and we know what that is, then what’s our goal? Do we just want to build up our own page, our own Facebook business page and get those likes on it and show social proof?
Valerie: You can do that. Do you have blog posts that you've written and you want more people to see them? Then you can do post engagement where you put a little teaser if you will on why they should click the link and read your blog post, and then you can run ads to that post and get more traffic to your blog post. And then my absolute favorite way to use Facebook is to build your email list. So you actually use Facebook to run ads to your ideal target audience to get them to take that action of putting in their name and email address so you have them on your email list and then you can nurture that relationship with them.
And if Facebook goes down tomorrow you still have them on your list because a Facebook page, just the fans you have on a page, you don't own those fans, and if Facebook goes down you'll lose those contacts. So I always encourage people to get them on your own email list that you own and then you can nurture that relationship in there. There is several other things you can do with that list as well.
Melvin: Yes. So Valarie, I guess I hear a couple of things. One is once you get to that level of deciding what you want to do with the ad you can go like multiple routes. You can either focus like on a blog post that you've written for your private practice for example, or it could be like if you have a business page for your private practice you could get like some there, or what you are actually recommending is if you have any kind of an email newsletter getting folks on there, which I feel like it’s a great idea.
Valerie: Yeah, exactly. And so you start with that end in mind, what's your goal? So for example, let’s just say the newsletter and getting people on your list. So way gone are the days when you could just ask someone to sign up for your newsletter and they would give you your name or their name and email address. Now you have to give them something of value. So if we go back to what we were talking about in a couple seven years and she's not sure where this marriage is going, you might have a checklist, you know, checklist of a good marriage or checklist of symptoms, issues in your marriage or– I mean, the best thing to do actually is look at the headlines on magazines and books– those are– then that is what's attracting attention is what I am trying to say, because that is what people are after.
They've tested those on the magazines and if you just take those and look at those and how they apply to you in your practice or your business, you are going to have a head start then. So you need to have what's called the lead magnet and that's something of value that they are going to give you their name and email address for. And shorter is actually better. It used to be you do these white papers and these big long 20, 30, 40 page reports and all of that– people are busy especially people in that situation. They are busy, they don't have the time, so shorter like checklist or one page info graphics or maybe like one or two page PDF that just highlights some of the things, those are going to be more valuable and what people will give their name and email address for.
And so once you have that, then it becomes setting up a page where they actually put in their name and email address to get that, and that's called the landing page. I see people do this too which I feel is a huge mistake. They go, “Well I've got a landing page, it’s my homepage. I'll just send them to my website and I've got a little opt-in over there in the top right corner and that’s good.” That is what you're talking about, right?
Melvin: Right. They are going to find it somehow.
Valerie: Exactly. That is so lost. A landing page is– exactly that. It’s a page where they land on and the only thing they can do is take the action you want them to do or close the page.
Melvin: Right. It restricts them in terms of what they can do.
Valerie: Exactly, because when you give too many options, you have all the links to all the different places on your website and the opt-in form isn't even front and center, that gives them way too many other things to do. And they start clicking away and off to these other things, or they just get confused and they do nothing.
Melvin: That's a lot of really great information. And then the actual text of that Val the landing page, what should that look like? I mean is it short and sweet as best bullet points are nice or?
Valerie: Yeah, what I find especially for an opt-in like what we're talking about is the short and sweet work the best. Again if you've correctly identified your target audience and you've really drilled down on there, and you know what their biggest challenge or frustration is, then you're going to know how you can benefit them and that's what needs to come out on the landing page. Go ahead.
Melvin: Yeah, you actually brought a great point earlier. Who do you recommending for a landing page? I know I use LeadPages but…
Valerie: I love LeadPages. That's what I use all the time, all the time. And they just came out with LeadDigits which is the texting…
Melvin: I know. I saw that, it’s cool.
Valerie: I know. I'm really excited about that, to be able to use that.
Melvin: And then you said once you've got the landing page setup through LeadPages and then short and sweet is really easy and then?
Valerie: And speak to whatever their challenge and frustration is. Make that pop and also make– what's in it for them, how is your solution going to create that transformation? So you can say, “Download this checklist so that,”– those are magic words right there, so that and then whatever it's going to do for them, so that you'll know for sure whether this marriage is for you or this marriage is long term or whatever those things are. Don't do your features, you have 10 things on your checklist, or you have six modules in your program– nobody cares about that. What they care about is how it’s going to change their life or their business.
Melvin: Right. Like what's sort of their end goal?
Valerie: Exactly.
Melvin: And how it benefits them really.
Valerie: So short and sweet on the landing page. And then what you do is go to the ad. And for the ad, the very most important thing on the ad is the image because that image is what's going to attract their attention. People scroll through their newsfeed in Facebook just like you are driving down the highway and see billboards. You barely get a glimpse of what that billboard is and in a split second you decide whether you are going to continue to leave your eyes on that, or you are going to go back to the road or go keep scrolling in your newsfeed. So that image has to pop.
And here is the other thing, especially in some of these other industries and it’s particularly like your audience, it’s more of a professional audience and they are thinking, “Okay so logos, and that professional kind of almost stuffy way of marketing that's been done in the past.” What people have to realize is Facebook– people come on Facebook to interact with their friends and family. They don't come on Facebook to interact with brands or interact with different businesses and services. They come to interact with their friends and family. So it has to be a little lighter. It has to be definitely more personable.
Here is another thing. On business pages, if you have your logo as the profile picture, that's a big turnoff for most people and this is getting more and more like this. People want personal relationships. Even if it’s a brand, they want to know who they are talking to. Is it the person that's the face of the business? Great, have their face up there. Is it the owner, the CEO, or whatever? Have their face there. Is it actually a company that's big enough that they have their own marketing team, and it’s the social media director? Great, have their face up there.
But have a face not a logo or a brand for the profile pic because that's going to show as you are doing your ads, and then the actual picture for the ad needs to be appropriate. The magic is if– they always say a picture is worth a thousand words, and if you can get the picture that conveys the emotion of what you are trying to bring out, that the emotion of what your product or service will solve or the emotion of what they are feeling right now at this time, then that is gold.
Melvin: Val I had to– just a random question. Have you found that I guess eliciting a negative emotion or positive emotion, does that seem to make a difference in terms of whether people opt-in or not?
Valerie: Yeah, and that’s a great question. In the past, people really focused on negative and scarcity and all of that. I think that's really changing. People want to connect authentically and they want– they have problems. So if it’s a valid problem, a valid challenge or frustration that they are having, ask them that question: are you feeling this, or are you struggling with this? That's good. But in my opinion– now other people will say, “Oh no that works for me.” And it may work right now, but my gut is telling me it’s not going to work very long in the future, because we are really changing. We truly are and I think the positive nurturing authentic, advertising business person is what's really going to shine moving forward.
Melvin: I think especially it makes perfect sense on Facebook because people are coming to engage with friends and generally when people posts things there tend to be more optimistic posts like birthdays, major life events, things like that.
Valerie: Right. I mean again, if you have that photo that speaks to them and that headline that speaks to them, that's what's going on in their mind right now. That is what I say, “You have to enter the conversation that's going on in their mind already, because then it’s easy”. They are already thinking about those things, that's what's on their mind. But if you try to come out and from left field and start a new conversation that wasn't already in their mind, that's when it becomes very difficult, you don't get that traction, you don't get those conversions.
Melvin: These are all such great points. I feel like we could talk about this for another hour.
Valerie: Yeah. It’s amazing when people– “I just want to run an ad.” Well you can just run a ad, but you're not going to be very successful. You are actually have to dig in deep and do a lot of this pre-work and of course in your field you have to get into the mind, and that is where the true success comes: the success in your Facebook advertising, the success of your campaign, the success of your actual business and how you are serving your clients and customers.
Melvin: Yeah, great points. I just had two more questions. The first one is, what do you notice is like a very common mistake that someone that’s getting started with Facebook ads they tend to make?
Valerie: Probably– number one, they try to target too broad. They don’t want to niche down which we talked about and then also, when they are building their list like we talked about– so you're getting their name and email address, there is built in Facebook called conversion tracking where you can actually track which ad is causing the conversion, so which ad is causing people to put in their name and email address. And people usually get that down, but they put it on the wrong page. They put it on the page where they are collecting the name and email address and they actually need to putting it on a thank you page that the people reach after they've already entered in that information.
Melvin: Oh that’s interesting. So it’s like that’s the best gauge of when you know people have actually gone through the whole process.
Valerie: Right, exactly. Because you are going to have a lot of people that go to the page, but then don’t actually put in their name and email address. And you want to be scaling up the ads that they are actually taking that action, they are actually putting in their name and email address. So when you put on the thank you page, after they've done that it shows you that, so you can see the conversions and then you can see the costs of those conversions. So as you're running multiple ads to maybe multiple interests still within your ideal target audience that you determined, but you are testing different interests against each other to see which one is converting the best, or you're testing different pictures against each other.
And with that conversion tracking in place and in place correctly you are going to be able to quickly see what ad is triggering the conversions and at what cost. So you can actually stop the ads that aren't triggering conversions or that are a high cost, and then put that money towards the ads that are working and actually scale those up.
Melvin: My last question is kind of a two part. How long do you run Facebook ads for? And then for someone that’s just getting started out that’s like very budget friendly, how much do you spend per day on a Facebook ad?
Valerie: Sure. So when I started campaign or working with people, what I like to do is– what’s your overall goal? So if you want to build your list by a thousand people, so we look at that and say, “Okay, so it’s probably going to be– depending on the niche, it might be three dollars per opt-in, it might be five, it might be eight dollars per opt-in.” So we look at those numbers and then look at that total. So let’s just take three. If it's three dollars per opt-in and you wanted to get a 1000 opt-ins, that’s going to be $3000. Is that amount in your budget? Yay or nay. If it is great, if it’s not then we need to lower those numbers. If it is in your budget– so we got $3000, what timeframe did you want to do that in, the next 30 days? Okay great, then that $3000 we are going to split over the next 30 days and break that up per day, and then that’s what we would spend per day.
So that’s kind of how you can work that with the numbers. If you are on essentially a shoe string budget and you just want to get out there the best you can with the least amount of money, then what you are looking at is– five dollars a day is really a minimum on a particular campaign to be able to get any traction at all, so I would look at that as a minimum. And then as you’re testing things you need to be able to test against each other. So maybe you have three or four different interests or three or four different pictures that you are targeting against.
So you could have each of them at five dollars a day to see which one is working, but overall you are going to spending like $15 a day or $20 a day. But know at any point in time you can stop the ads. So it’s not like traditional media where you pay upfront and it just runs and you have nothing, you can’t do anything about it. You have full control and you can stop it at any time, you can increase it, you can decrease that price.
Melvin: I think the big thing that’s standing out for me is like Facebook ads is so unique in that you can really do this like micro targeting which– that doesn’t exist a lot of other media. Valerie, thank you so much for joining us. What are some of the best ways to get in touch with you?
Valerie: Sure. You can reach my business Facebook page at Valsfanpage.com. So that would be a great way to connect with me. You can also– I just recently started a new mastermind group with Facebook ads where I’m helping people in a group setting with a private Facebook page, and a weekly call where I help them through all of their Facebook ad questions as they come up and it’s ongoing. You can find out more information about that at Fbadsmastermind.com.
Melvin: I'll link to all of that in the show notes.
Valerie: Awesome.
Melvin: Val, thank you much for joining us.
Valerie: Well thank you for having me on Melvin. It was great talking, Facebook ads of course.
Outro: Hey, what’s up everyone? Hope you enjoyed that conversation with Val Shoopman. There is just so much helpful information on there and today, to be honest I don’t have much else to add. I would just say that Facebook ads really represent some unique opportunities for us as mental health providers, and as far as I know there is not a lot of mental health providers that are leveraging Facebook ads. And if you can get ahead of this curve, there are really some wonderful opportunities to get traffic to your website, to develop your Facebook business page and most importantly to get folks on your email newsletter. As far as show notes for today’s episode, you can find that at Sellingthecouch.com/session12. Thank you again everyone and have a great week.