Session 112: Designing and Creating an App for Your Business

[smart_track_player url=”″ title=”Designing and Creating an App for Your Business” artist=”Melvin Varghese with Benjamin Reisterer, LPC” ]


My guest today is Benjamin Reisterer, LPC, in Grand Rapids, MI. He has successfully accomplished something that is a frequent topic of discussion in the STC Facebook community: he designed and created an app. It’s called MetaFi, and it’s a more efficient way for clients to track emotions on a daily basis. He had to think outside the box and take action to see this idea become a reality. We’ll discuss the process he went through and the lessons he’s learned. Join us for more!


What We’ll Learn

  • Where did the idea come from? Ben says it grew from recurring themes with his clients
  • “When emotions show up, it isn’t good or bad, but it just is. We have to be present with them with our full bodies.”
  • Why Ben wanted to create a tool that helps increase emotional intelligence their body awareness, and approach themselves more mindfully
  • Where do you start in creating an app? Ben shares how he asked questions and reached out to others in exploring his options
  • Ben recounts the follow-up steps after initial drawings were created, and all the other things you don’t think of at first
  • “If you want to make something happen, put it out there and the world will refine it for you.”
  • What does it cost to create an app? For Ben, it was $10-15K
  • What are the challenges and “lessons learned”?
    • The process: why you need patience and trust
    • The constant fine-tuning of the process
    • The logistical issues of work-life balance
  • How do you monetize the app? Ben shares what he has learned!
  • Exciting upgrades and changes coming in the future to the MetaFi app!

Resources Mentioned

Find out more about Ben’s practice: Mindful Counseling GR

Find out about the MetaFi app, free for IOS and Android users: MetaFi


More Resources On The STC Blog

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STC Resource Page:  A growing list of tools, tips, and books to guide your private practice journey.

“Using Podcasting To Grow Your Business” Podcasting Workshop: As STC has grown, I also teach other helpers and healers how to use podcasting to grow their business and impact in the world.  If you've been thinking about launching a podcast, please join us =).

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