Session 144: Practical tips for prioritizing your purpose over your passion

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The topic for today’s show is one I have thought a lot about. It’s about having a bigger vision for your practice and building a business that isn’t just for income, but for doing MORE in the world. We sometimes refer to this idea as “social entrepreneurship,” which is about using your business profits to do more social good in the world. If you know me, then you know that I am on board with this concept!

My guest is Amaan Nathoo, from, and we’re discussing “purpose over passion,” and why following your passion may NOT be the best advice. We’ll discuss what “purpose” is and talk about practical tips for prioritizing your purpose over your passion. Join us!

What We’ll Learn

  • Defining “purpose”—why “it’s more about accomplishing things than satisfying self”
  • Why purpose is higher than talent or strengths
  • How feedback from others helps you identify your purpose
  • Making a positive impact on people
  • Why following your passion is NOT a sustainable business model
  • How passion can make you pursue the wrong things and cloud your judgment
  • Why purpose is more realistic than passion
  • How purpose vs. passion has played out for Amaan
  • How this concept applies perfectly to private practice
  • Finding others who can help you accomplish your vision
  • “You need to fail in order to know how to succeed.”
  • How to align passions with a deeper purpose
  • “Is there anything else I should be working on instead of THIS?”
  • how it works to help people and companies put the human factor back in to business relationships
  • “If you don’t have 30 seconds to spend on one of your clients, then they shouldn’t be your client!”
  • Scaling and humanizing relationships

Resources Mentioned

Books recommended by Amaan:

Ego is the Enemy by Ryan Holiday

Deep Work by Cal Newport

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 5,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.

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