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Overview
I’m excited to share with you my conversation with Amy Van Slambrook, who is a clinician in Florida and a member of the STC community. We are talking about how she’s accomplishing good in the world that is much bigger than private practice. She shares her journey, some lessons learned, the intention behind her website design, and how she narrowed down the niches she wanted to reach.
Amy tells us about the supplemental service of email sessions that she offers her clients, along with the pros and cons of providing an unconventional counseling service. Our conversation also includes the wide range of counseling, coaching, and consulting services that are part of private practice, and how to separate those services. Join us!
What We’ll Learn
- Amy’s intentions behind the graphics on her website: what she wanted potential clients to feel
- Amy’s website message, even before an appointment is made: “Rest, recharge, and get comfortable here.”
- Why it’s better to start with your “why”—your bigger purpose—rather than monetization
- Focusing on a deeper calling in your private practice
- Amy’s “2×4 moments” of faith vs. fear
- Walking through “bumps in the road”
- Using personal experiences to help clients going through the same battles
- “When clients know that you have felt those same cuts and bruises, they feel so much safer.”
- What it means to be a wounded healer
- Narrowing in on your niches as a clinician
- How Amy’s email sessions allow clients to communicate in a different voice: what has and hasn’t worked in offering this service
- Why counseling and coaching services are offered on separate websites
- Lessons learned from the corporate world that can make you a better practitioner
- Why being passionate about your business is NOT enough to create a strong business foundation
Resources Mentioned
Find out more about Amy’s practice:
Amy’s coaching service: Amy Van Slambrook Coaching
Amy’s counseling service: Amy Van Slambrook
Books, courses, and technology mentioned in the episode:
Bessel Van der Kolk training courses
Thank You for Listening
I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 5,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners. [et_bloom_inline optin_id=”optin_2″]