Session 215: [ENCORE] How to Build an Authentic Brand Around Your Therapy Practice

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Overview

Today’s guest is Dr. Joy Harden Bradford, a psychologist in private practice in Decatur, GA. She is the creator of the website, blog, and podcast, Therapy for Black Girls. Her practice mainly focuses on African-American women who have gone through breakups. Dr. Joy and I are discussing how she has built this therapy and brand, and how she developed it while staying authentic and true to herself and her calling.

What We’ll Learn

  • How Joy decided on the name for her website and blog, drawing inspiration from a BET awards show
  • Giving yourself permission to let your personality shine through
  • Finding the gentle balance between challenge and support
  • Being intentional in exploring interests in a specific population
  • How the website and podcast give a glimpse into who Joy is
  • Focusing on a niche and working as an advocate
  • What “service” means as a practitioner
  • Creating content from a heart of service
  • Joy’s range of services: NO normal names here!
  • Why Joy chose to reach a bigger audience through podcasting
  • Open doors from the podcast: new clients and connections

Resources Mentioned

Therapy For Black Girls

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast.

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