Session 239: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD

Overview

Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss!

Dr. Maelisa Hall is a licensed psychologist and digital marketing expert. She’s here to break down the intimidating world of SEO with language that’s easy to understand. She covers her three foundational tips and the things we need to do to beef up our website content to make sure our website has what it takes to attract those ideal clients.

What We’ll Learn

      • How Maelisa explains SEO: “So the clients who want what you offer can easily find you online.”
      • Why SEO is much more than merely having a website—and much more important!
      • Three SEO strategies to consider:
        • Get the right people to your website
          • Say the right things about you and your practice
          • Tools that can help: Google, Keywords Everywhere, Ahrefs, and Moz
        • Get people to stay on your website
          • Make it interesting and user friendly
          • Most clinicians are afraid of having too many words on their website
          • Use words that get your message across, and focus on quality over quantity
        • Get people to take action
          • Every single page should have your phone number, email, and physical address because people want to know where you are
          • Tell people what you want them to do on every single webpage

Resources Mentioned

Show sponsor: TherapyNotes

When it comes to keeping your practice organized, you want software that’s not only simple but the best. I recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question, they are there to help. To get two free months of TherapyNotes today, just use the promo code Melvin when you sign up for a free trial at TherapyNotes.

Check out Maelisa’s resources.

Find Maelisa’s webinar.

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 4,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.

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Today’s Awesome Sponsor TherapyNotes

When it comes to keeping your practice organized, you want software that’s not only simple but the best. I recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question, they are there to help. To get two free months of TherapyNotes today, just use the promo code Melvin when you sign up for a free trial at www.TherapyNotes.com.

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