Session 246: The Process Of Launching a Membership Site To Survive The Pandemic with Jackie Flynn: MPA, EdS, LMHC-S, RPT

Overview

During times like these, it’s essential to think outside the box, but every decision has business and financial implications. One way to survive the pandemic shutdown is to pull back from one-on-one work and create income streams that aren’t dependent on being there in person. If you’re curious to know more, then join us for this episode.

Jackie Flynn teaches therapists how to integrate EMDR Therapy and Play Therapy techniques, and she is launching a membership site this year. In this episode, Jackie and I will discuss what I’ve learned through my experiences, and we’ll brainstorm the process of launching a membership site. Jackie talks about her struggles regarding creating content and how to best release it, and we’ll discuss how to handle testimonials legally and ethically. This conversation takes a deep dive, and we have lots of helpful information to share.

What We’ll Learn

  • Why Jackie considered a membership site after creating online courses
  • Why the technical aspect of a membership site has been challenging
  • Why Jackie wants to create a high-value, low-cost site for her clients
  • How Jackie dreams of spending more time in consultation and less time in one-on-one therapy
  • The progression from Facebook group and podcast to a membership site
  • Jackie’s plans for the structure of her site with categories and multiple resources
  • The challenge of giving value without overwhelming
  • Advice about guarding against overdelivering, by “dripping out” content, focusing on quality over quantity and building anticipation for what’s to come
  • Ask, “How and when will my content go out? What systems are in place to make sure this happens?”
  • How to treat testimonials and use them ethically:
    • Be overly cautious about asking for permission
    • Create a template with relevant information
    • Give the option of written and/or video testimonials
  • Melvin’s final advice: Get constant feedback and create a community for the members

Resources Mentioned

Find out more about Jackie, her work, and available resources:  Jackie Flynn Consulting and Play Therapy Community.

When it comes to keeping your practice organized, you want software that’s not only simple but the best. I recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question, they are there to help. To get two free months of TherapyNotes today, just use the promo code Melvin when you sign up for a free trial at Therapy Notes.

 

Thank You for Listening

I know that our lives are busy, and I’m grateful that you took the time to listen to this week’s podcast. If you enjoyed today’s episode, please share it with our colleagues and friends using the social media buttons on this page. Please consider leaving an honest rating and review for the podcast on iTunes as this helps the podcast reach more of our colleagues who want to build successful practices. Finally, feel free to join over 4,000 of our colleagues who are signed up for the Selling the Couch newsletter. You’ll learn valuable tips to build and grow your practice and get the podcast episodes delivered right to your inbox. You’ll also get FREE access to The Tax Write-Off Check List for Mental Health Private Practitioners.

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Today’s Awesome Sponsor TherapyNotes

When it comes to keeping your practice organized, you want software that’s not only simple but the best. I recommend TherapyNotes. Their platform lets you manage notes, claims, scheduling, and more. Plus, they offer amazing, unlimited phone and email support, so when you have a question, they are there to help. To get two free months of TherapyNotes today, just use the promo code Melvin when you sign up for a free trial at Therapy Notes

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