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Welcome! My guest today is Glenn Leibowitz, who is an expert at publishing blog posts on LinkedIn. Glenn has had several posts that have done very well and been ranked in the Top Ten for LinkedIn’s thousands upon thousands of blogs. Using LinkedIn for this purpose is a great way to talk about your expertise and put it “out there” for other professionals to see. Glenn is here to share his tips for structuring and writing content and attention-grabbing headlines. Join us!
Many of us probably weren’t even aware that LinkedIn has a blogging platform! They started it last year in waves throughout their user base. It is accessed by using the pencil icon on your profile page.
Glenn discusses the following about blogging on LinkedIn:
- Glenn had toyed with the idea of starting a blog but had no content. He tested it out on LinkedIn and enjoyed great success.
- Glenn typically posts once weekly; there are about 150,000 LinkedIn blogs posted weekly!
- Blogging on LinkedIn is a great way to build an audience and increase your visibility.
- LinkedIn offers exposure for professionals in every field, including mental health practitioners.
- Using LI can help you build your professional brand, project an expert image and build value.
- LI offers opportunities to connect with colleagues and establish credibility.
- Popular posts will offer education, inspiration, and/or entertainment.
- Glenn admits that blogging can be scary in that you must articulate thoughts and feelings.
- The response to his blogs has been overwhelmingly positive.
- Glenn calls his blogging journey a “transformative experience.”
- Glenn has great tips for creating catchy headlines. They are critical!
- Glenn describes his inspiration and planning process for his blogs.
Glenn has wonderful information for any writer or aspiring blogger. I hope you’ll join us for this exciting episode. Don’t miss it!
Links and Resources:
On Writing Well by William Zinsser
On Writing: A Memoir of the Craft by Stephen King
www.glennleibowitz.com (Glenn’s blog)
www.writewithimpact.com (Glenn’s website)
Find Glenn on LinkedIn!