Session 42: Using Video To Promote Your Practice

Welcome!  My guest today is Ernesto Segismundo, who is a Licensed Marriage and Family Therapist, who practices in CA.  He is an expert in social media and video marketing, and I’m excited to have him on the show!

We all know that private practitioners need a website to promote their value and content, but have you considered the advantages of video and how it communicates in a different way?

  • Video engages the audience on a multi-faceted level.
  • Video creates inspiration through visual means, and people respond to visual stimuli.
  • The average visitor to a website will spend 80% more time there if there is a video.
  • Statistics show that 64% of consumers will be more likely to buy a product after watching a video.
  • For someone in private practice, a video makes the content about the needs of the audience and not just about YOU.
  • Having a video on your website affects your rankings (SEO) on Google.

When using video, clinicians commonly struggle with visual perception, the sound of their voice (most people don’t like their own voice), and speech patterns.

To overcome the fear of the camera:

  • Accept your imperfections and embrace them.
  • Make peace with the process and be confident that people will connect with you.

Ernesto ‘s tips for effective videos are as follows:

  • They should last about two minutes; the shorter, the better.
  • They should have strong content.
  • The “hook,” or strongest part of the video should be at the 8-second mark.
  • Ernesto uses a drone and camera to get an aerial shot to engage viewers.
  • Ernesto also advises that you do video blogs outdoors when possible instead of in an office.

For those on a shoestring budget, Ernesto recommends the following basic equipment:

  • A good quality lapel microphone (available on Amazon for $6-22)

Deluxe Lavalier Lapel Clip-on Mic

Neewer Hands Free Lavalier Lapel Clip-on Mic
, Audio-Technica ATR3350IS Omni Lavalier Microphone for Smartphones

  • A smartphone camera or digital SLR
  • Good natural light or a lamp

Ernesto’s practical tips about creating videos are to know your message, fully connect with your concept and approach, and embrace your imperfections.  Above all, BE AUTHENTIC!

Links and Resources:  (Ernesto’s website—check out his resources!)

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