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Welcome! My guest today is Ryan Lee, who is the first person to start a membership site in the health and wellness field. He is here to share his expert advice about Creating a Membership Site. Do you have something to teach others and want recurring, passive income? This may be the perfect episode for you!
Ryan shares the following:
- A membership site gives you more free time, recurring revenue, and allows you to take your content online.
- To find potential content areas, be specific about who you serve and the “pain points” that you want to help them overcome.
- The Three C’s to consider regarding your membership site are Content, Community, and Coaching.
- “The more niched you are, the better.”
- Look at your market, be clear about your strategy, and ask “What am I going to deliver?”
- Ryan shares a helpful exercise to give complete clarity on where you stand in your market. Listen to find out how it can work for you!
- Ryan gives valuable tips on deciding on your content and format.
- There are numerous ways to get to know your ideal clients and their pain points: see them in person, research the issue, and join public discussion forums and Facebook groups on the topic.
- There are legal issues to consider for your protection, so know your limitations.
- Creating a membership site is NOT for perfectionists! Ryan shares how his content is structured and produced for his Freedom University membership site.
- Building “buzz” for your membership site is important. Create a list of contacts and relationships, tease when something big is coming, and make people feel a part of something special and exciting!
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