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Welcome! My guest today is Corey Busch, a Marriage and Family Therapist in Minneapolis, MN. Corey has experience using public speaking as a way to grow his practice, whether it’s in getting referrals, building relationships, or securing paid engagements. Let’s explore this topic with Corey!
What you’ll hear in this episode:
- A professor in graduate school said to Corey, “Never turn down an opportunity to speak in front of people.”
- Corey took it to heart and began doing some professional development work based on his contacts with local teachers.
- For those who are anxious about public speaking, Corey says to concentrate on content.
- Look at your existing contacts and connections to begin public speaking work.
- Corey wasn’t looking for public speaking work, but the opportunity presented itself for him to present workshops for teachers.
- His own experience (and his wife’s) helped him relate to teachers in the public speaking realm.
- Upon starting out, Corey received positive and helpful feedback.
- “Maybe I could make this a legitimate income stream!”
- Look for pain points and struggles that your audience goes through and how to address them.
- Even more than focusing on content and envisioning your target audience, Corey says to start by asking, “What am I REALLY passionate about?”
- When you are planning to talk about what excites you, the preparation of notes and the presentation becomes FUN!
- It’s important to niche down to a specific content or a specific audience.
- Common mistakes that Corey has made are taking things too personally and not being prepared to reach out and make sales calls.
- Corey not only has a thriving practice, but has launched an amazing podcast with great content and a created character. The Teen Mind tackles really big questions about anxiety and depression.
Resources:
Email Corey at Corey@elementscounselingmn.com.
Find Corey in the STC Facebook community, too!
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