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Welcome! My guest today is Liz Higgins, LMFT Associate, in the Dallas area. Liz has a private practice that specializes in relationships and marriages of millennials. Instead of focusing on a particular diagnosis, Liz focuses her practice on an entire population. I’ve been intrigued by this and I’m thrilled to learn more along with our listeners. You may wonder what a “millennial” is, and why a therapist would choose to target that group for her clientele. Those topics and more are the focus of our conversation, so join us!
[spp-tweet tweet=”“Good content that resonates with clients will bring your tribe to you.””]
What you’ll hear in this episode:
- Millennials: young adults aged 20-30
- Unique characteristics of millennials
- How Liz’s early private practice ended up being about 90% millennials
- Liz’s focus: premarital counseling, couples counseling, relationships, and marriage
- Advantages of focusing on a population and not a diagnosis:
- Able to remove labels from problems and normalize issues
- Able to honor the context of their issues and society pressures
- Able to have a wider reach of clients
- Challenges of focusing on a population :
- Potential clients might not view you as an expert
- They may look for a specialty in a diagnosis
- Feeling misunderstood by colleagues
- Resonating with clients with websites, blog posts, content, and language
- How Liz chooses blog topics and uses posts to refine her niche
- Differentiation: separateness and togetherness in relationships to find balance
- Liz’s most popular blog posts
- Her most important lesson? “I have to believe in myself, my skills, and my passion.”
- What are “good marketing goals”?
[spp-tweet tweet=”“I have to get out of my own way and do my own work to never stop growing.””]
Resources:
Find her on Instagram, Twitter, and Facebook: @millennialcouples
I Will Teach You to be Rich by Ramit Sethi
Be a Wealthy Therapist by Casey Truffo
This episode is sponsored by:
Have you attended one of the monthly, free webinars from Kelly & Miranda? These gals will re-inspire you about the beauty of this work, and the joy of running a happy private practice and helping your community. Go to http://zynnyme.com/events to check out their next free webinar, or watch recordings of previous training!