
Building A Private Practice Around Nice Guy Syndrome (with Jonathan Rudiger, PsyD)
Melvin Varghese from Selling The Couch sharing on validating your course idea.

Uncomfortable Truths About Private Practice Finances (with James Childress)
Melvin Varghese with James Childress on Uncomfortable Private Practice Finance Truths

Making Peace with Your Becoming: Navigating Brand Evolution as a Therapist
Learn how to navigate identity shifts and brand evolution as a therapist. Featuring the Push-Pull-Propel model and intuitive practices from TJ Walsh.

Why I’m Choosing Not to Chase Social Media Fame (And Why Many Therapists Feel the Same)
In this reflective post, Dr. Melvin Varghese shares three powerful insights on why he and many therapists are stepping back from social media fame to build slower, deeper, more sustainable businesses.

How to Use AI for Content Creation—Without Losing Your Voice with Dan Cumberland
Dan Cumberland joins STC to explore how to use AI tools without sounding like AI. We talk about how to preserve your authentic voice, boost efficiency, and create systems that support your values.

If I Were in Grad School Again: 5 Career Shifts I’d Make
Psychology grad school today is more complex than ever. Here are 5 practical and personal lessons from psychologist Melvin Varghese on what he’d do differently—and how to build a career with heart, health, and intention.
Flex Your Feelings: How Therapists Can Build Emotional Fitness with Dr. Emily Anhalt
Therapist and author Dr. Emily Anhalt joins STC to discuss emotional fitness, burnout prevention, emotional push-ups, and sustainable leadership for clinicians.

How to AI-Proof Your Online Course as a Therapist
Worried that AI might make your online course irrelevant? Learn how to create a human-centered, resilient, and sustainable course rooted in community, niche clarity, and transformation.

The Mental Roadblocks of Transitioning from Therapist to Coach
Thinking about pivoting from private practice to coaching? Therapist-turned-coach Angela Williams joins Melvin to unpack the mindset shifts, guilt, and fears that come with the transition.

How to Become a Better Storyteller with Kieran Drew
Want to become a better storyteller in your emails, podcasts, or course content? In this Selling the Couch episode, Kieran Drew shares practical tips to tell stories that connect and convert.

10 Mistakes I Made with My Online Course (And What I’d Do Differently)
Mel shares the top 10 mistakes he made building a $300K+ online course — from pricing and coaching access to recurring revenue models. Learn what to avoid and how to build sustainably.

Building an Anti-Racist Practice with Integrity: A Conversation with Kenya Crawford
Therapist and consultant Kenya Crawford shares how to build an anti-racist practice with sustainability, integrity, and community at its core.